Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. UX Design is the process of creating and validating ideas before they are implemented as a product or service. Most businesses which attempt digital transformation end up in failure because they do not invest in R&D, do not validate risky ideas, and because the end objective of digital transformation is not clear. User Experience (UX) Design helps you in mitigating the risks before product/service is implemented thereby making failures less likely. The UX Design allows you to refine, improve, and iterate on the ideas throughout the life cycle of digital transformation. UX Design saves money, effort, and prevents frustrations later on. The session describes why UX Design is essential for innovation, successful Digital Transformation, and ultimately for customer success and what it takes for ideas into products and services that succeed.